In the first week of the Bali Musicians Appeal, between 14 — 21 April, over AUD$4,800 has been raised directly from the public, over 1,000 kgs rice has been distributed to more than 200 families and those in need.
Donors come from Australia, Canada, France, Indonesia, Japan, Hong Kong, Malaysia, Netherlands, New Zealand, United Kingdom, United States and Switzerland.
The appeal was launched on April 14 by Graeme Storr and Michael Turner.
Graeme Storr has been living in Bali for 15 years, has gained an extraordinary position of trust in the Indonesian music industry and is fluent in Bahasa. In 2015 he founded and built The Orchard Bar & Restaurant, widely recognised as the best live music venue in Bali and the most popular for both international and local musicians to perform.
Michael Turner has been a digital strategist and entrepreneur since the mid-’90s. He is the founder and director of Eventfinda, an event marketing and ticketing platform in New Zealand, and the founder of Bali Holiday Secrets, a popular travel advice website with 40k users a month and 3k weekly newsletter subscribers.
The pair formed a partnership in 2019 around a vision for producing a series of music festivals in Bali. Those plans, along with the global events industry, have been put on hold until the live events sector recovers from the pandemic.
They decided to do something to help the musicians, artists and support staff who have all lost their jobs and incomes. Because there is no social safety net in Indonesia they saw a real need for raising money to buy food directly from wholesalers and get it distributed straight to the people who need it most in their local community.
By cutting out 3 levels of middlemen Graeme and Michael believe they are making the most efficient use of donations.
Buying directly from the markets and wholesalers instead of the big multi-national owned supermarket chains means the markup normally charged by retailers is avoided. Not only that, but the spending directly contributes to the local community again with those people in turn buying goods and services in the local communities.
By using The Orchard as a base for collecting and sorting deliveries, the appeal doesn’t need to pay intermediaries. Graeme and Rheta, a well-known local musician, are receiving, sorting and distributing all the aid themselves.
And by taking donations directly through The Orchard website, the appeal avoids paying the commissions earned by charity platforms which can dilute donations.
Michael is putting his skills and experience to work by building and maintaining the donation system, which includes recurring payments for those wanting to make a regular contribution to the appeal, and a donor wall showcasing all the kind and generous people who have contributed to the appeal, along with communications and marketing activities to keep the donations rolling in.
As of Tuesday 21 April, the appeal has provided essential food and dry-goods to over 300 families, helping to feed over 1,000 people who don’t have a social safety net to fall back on and have seen their entire economy decimated by the global pandemic.
In the first week, the Bali Musicians Appeal sourced and distributed:
- 1 ton of rice
- 85kgs of carrots
- 80kgs garlic
- 85kgs tomato
- 75kgs Oranges
- 150 pieces Tempe
- 1500 Eggs
- 75kg sugar
- 144 Ltrs oil
- 186kg cabbage
- 85kgs green bean
- 150 x 25tea bags
- 1800 coffee sachets
- 150 x 500ml soap
Of the AUD$4,800 raised so far, only $1,000 remain, so we are desperately in need of new donations to help us feed the hungry in Bali.
Love and respect,
Michael — Communications, Bali Musicians Appeal